Majority Pakistanis wear made-to-order clothes: Survey

[Naveed Yaseen]

According to a Gilani Research Foundation survey carried out by Gallup Pakistan, getting clothes stitched from tailors is common among majority of Pakistanis.

A nationally representative sample of men and women from across the country were read out a list of methods used to make clothes and were asked which methods do they use to make clothes for the men, women and children in their households.

The data shows an overwhelming preference for getting men’s clothes stitched by tailors, cited by 93 per cent of the respondents. Only 10 per cent stitch them at home or get them ready-made. One per cent gave no response.

Ready-made men’s wear is used more amongst urbanites and perhaps, due to their higher prices, by respondents from higher income groups. Interestingly, women’s clothes are either stitched by tailors or at home, both giving a greater say in the style/designing as well as greater control over the budget, as 54 per cent of the respondents claimed to get women’s clothes stitched by tailors, and 43 per cent stitch them at home. Only three per cent said they buy ready-made clothing. One per cent gave no response.

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