Mobilink, UNESCO initiate SMS-based literacy programme

[Lahore_Real_Estate]

KARACHI: Mobilink, part of Orascom Telecom Holding, has announced the expansion of the SMS-based literacy project in partnership with the United Nations Educational, Scientific and Cultural Organization (UNESCO). Launched last year with a view to reshaping lives through connectivity, the SMS-based literacy program is a joint venture between Mobilink and UNESCO with a local NGO, Bunyad as the implementing partner. In the pilot, the 250 learners received informative text messages daily in Urdu and were expected to respond. In the second part, the participants were evaluated on a periodic basis to assess gains in knowledge and learning. The program was conducted with the help of 10 teachers enlisted by Bunyad. staff report