RDA Takes Firm Action Against Promotion of Unlawful Housing Projects

[LRE-Azan]

RDA Takes Firm Action Against Promotion of Unlawful Housing Projects

In a proactive move to combat the rise of illegal housing schemes, the Rawalpindi Development Authority (RDA) has issued directives to marketing companies, ordering them to cease the promotion of these illicit projects. The news, reported on November 22, sheds light on the RDA's efforts to curb the proliferation of unauthorized housing schemes.

An unnamed spokesperson for the RDA revealed that the authority has issued notices to several marketing firms, compelling them to immediately stop advertising activities related to illegal housing projects. Additionally, the RDA's Metropolitan Planning and Traffic Engineering Directorate has joined the initiative, issuing notices to proprietors of YouTube channels and marketing companies. These notices explicitly instruct them to discontinue the promotion of illegal housing schemes on YouTube and various other social media platforms.

The spokesperson underscored the serious concern posed by the growing trend of illegal housing projects exploiting YouTube channels and other platforms for publicity. The RDA is resolute in its commitment to preventing these misleading advertisements from deceiving unsuspecting citizens and distorting the reality of such ventures. This decisive action aims to protect the public from falling victim to false representations and uphold the integrity of housing initiatives in the region.

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